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Business etiquette in Eastern Europe

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작성자 ZU 작성일25-07-30 10:02 (수정:25-07-30 10:02)

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연락처 : ZU 이메일 : jasminekwok@yahoo.com Business etiquette in Russia can vary greatly from that of Western countries, and it is required to understand these differences to establish successful relationships with Russian clients, partners, or colleagues.

First and foremost, Russia values respected authority and tradition. When interacting with Russian businesspeople, it is crucial to show respect and deference to their age, seniority, and position. This is often achieved through the use of formal titles and honorifics accompanied by the person's patronymic (a name based on the father's name). However, it's worth noting that in Russia using first names can be suitable.


Building harmonious relationships and trust with Russian business partners is also key. Russians tend to prefer a more informal approach to business, and establishing a rapport with them can be done through engaging in sports discussions. However, it's essential to respect their need for space as Russians value their confidentiality and can be indirect communicators.


When it comes to communication style, Russians tend to be direct and open, but this directness can come across as offensive or insulting to Westerners. It's essential to remember that Russians often value honesty and clarity in communication, but tact and diplomacy are also highly valued, especially in business settings.


Gift-giving is also an important aspect of Russian business etiquette. Giving gifts, known as "present" is an accepted practice in Russia, particularly during professional holidays. However, it's essential to be mindful of the value and type of gift. Avoid gifts that are too costly or lavish as these can be seen as an attempt to corrupt or manipulate the recipient. On the other hand, gifts such as boxes of premium chocolates can be seen as a gesture of respect and appreciation.


Meeting etiquette also plays a significant role in Russian business culture. Russians value punctuality, but this can be flexible and it's not uncommon for meetings to run beyond schedule or over. When meeting with Russian businesspeople, arrive on time and bring a folder with your business cards, a brief presentation, and necessary documents. Dress professionally, as Russians tend to prefer formal office wear, such as dresses or business suits for women.


Finally, understanding Russian business holidays and schedules is required. Russians typically operate on a 2-3 hour lunch break, and the working day often extends beyond the standard 9-to-5 schedule. Holidays and celebrations, such as New Year, can be extended and involve elaborate festivities, so it's essential to plan in advance.


In conclusion, navigating start business in Russia etiquette in Russia requires an understanding of the country's societal values. By being aware of these differences and adapting your approach, you can establish harmonious relationships with Russian clients, partners, or colleagues and build a thriving business partnership in this vast and often complex market.

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